Since Google Inc. bought out the free video-sharing site YouTube in 2006, the company behind the world’s most popular search engine has been trying to break even on its US $1.65 billion investment. This was always going to be a long-term strategy, as Google’s amazingly lucrative business model is based around offering free and valuable [...]
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In the coming weeks, Australian advertisers will be able to conveniently drive more viewers to their YouTube videos with the use of their AdWords account. Known as Promoted Videos, it was launched as a search advertising program on YouTube so that you could promote your video to users. But in the past year it has [...]
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It was posted recently in the New York Times that there is talk about Google’s very own YouTube striking up a deal with the worlds three largest entertainment corporations Lionsgate, Warner Brothers and Sony to negotiate a deal to offer full length feature films though its site. The agreement is being kept very under wraps [...]
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To keep the audience intrigued and to heighten the public interest in movies, television and news, YouTube and Warner Bros have arranged for short clips from Time Warner Proprieties, Warner Bros Entertainment and Turner Broadcasting System to be available on You Tube. This agreement unveiled last week allows YouTube to show short clippings of television [...]
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Everyone knows that Google wants to make money from YouTube and they finally figured it out. Recently, YouTube announced they will offer the ‘Download’ option to their users. BUT the catch is, you will need to pay a fee to download popular videos. They are working closely with several of their partners to offer either [...]
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In another of the recent efforts at increasing revenue from the site, Google’s YouTube has announced on both the official Google blog and the official YouTube blog the debut of click-to-buy options on videos. When you view a YouTube video with a great soundtrack, you often see comments from YouTube users asking about the name [...]
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YouTube has begun experimenting with a different angle on post-roll adverts. As we posted a while back, videos that have adverts enabled currently have optional overlay videos that would pause the clip you are watching and play an advert video before taking you back to the place where you left off – a feature that [...]
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We previously posted on Google’s plans to distribute original content using their content network, starting with a deal struck with Seth MacFarlane, creator of Family Guy, to distribute a serious of short cartoon clips titles “Seth MacFarlane’s Cavalcade of Cartoon Comedy”. ReadWriteWeb reports that the first series of these cartoons has now launched and can [...]
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As reported on Google’s official Mobile Blog, the company has started trialing ads for the mobile version of YouTube. You may have noticed that we started running a test of display ads on select pages of the YouTube mobile site in the U.S. and Japan. This is our first step in testing mobile advertising for [...]
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A company called Vivaty, a start-up in Menlo Park, California, has created a 3D virtual chat room that users can add to their social networking profile pages. The release of this function is part of a progressive move that is seeing many more hours spent on programs such as Facebook and MySpace. This will be [...]
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