Whenever someone talks to me about moving online and starting a website, particularly an online store, do you know what the first thing I mention to them after they have shared their product/service/business idea?
It’s to make sure you look good, and look trusted. It’s the double up that is so important and often neglected.
Our partner BrightLabs have done a great job in explaining exactly what you need to have a good looking eCommerce website.
But the other great point they mention is some elements that you should steer well clear of (we are looking straight at you blinky flash/animated gifs) which for one reason or another will not die.
So jump over and have a read and see if you can improve or be inspired by these conversion rate optimisation tips for your own online shop.