To keep the audience intrigued and to heighten the public interest in movies, television and news, YouTube and Warner Bros have arranged for short clips from Time Warner Proprieties, Warner Bros Entertainment and Turner Broadcasting System to be available on You Tube.
This agreement unveiled last week allows YouTube to show short clippings of television episodes, movies and news excerpts of what Time Warner and You Tube describe as “high quality short form content”. Some of the clips available will include CNN News Coverage, Cartoon Network Shows, Adult Swim animated, TNT dramas, Warner Bros Television productions like Gossip Girl, The Ellen DeGeneres Show and more.
Time Warner chairman and chief executive Jeff Bewkes is very excited about this joint business venture. “Our agreement with YouTube helps us expand the amount of our promotional content, animation and news that we already make available online,” Bewkes said.
“Working with YouTube, we expect to improve our ability to monetise this short-form content through new and creative advertising initiatives” he said.
YouTube co-founder and chief executive Chad Hurley is equally excited. “This partnership with Time Warner will provide our community with some of the most popular video content produced” said Hurley.
In 2006 Google Purchased You Tube for 2 billion Australian dollars, and have been searching for ways to translate its enormous popularity into a money making venture. This new deal with the US media and entertainment giant Time Warner is definitely a move towards this goal making You Tube the new comprehensive video destination.