In the world of content, a blog is really the easiest way to add pages to your site (from an SEO perspective) whilst also adding value to your website. How you ask? If a user finds your post in the search engine results page and comes to your website as result of this – then the more informative and relative your post is to this visitors query the more credible a source your website will seem.
So how can your business benefit from blogging?
The first question to address is whether a blog is really the right avenue to take for your business’ website.
You will need someone on staff to maintain the blog by adding the posts and monitoring any comments made by visitors.
Remember your company’s reputation is on the line so make sure you have the correct measures in place to make the blog as successful as possible.
A blog can help you reach your target audience in an immediate and direct fashion. It can also help current and potential visitors connect in regards to their mutual interest – your business!
This will not only help increase awareness of your brand, but also give your company invaluable insight into the markets thought’s on your offering’s. Best of all this is free.
If not handled correctly, blogging can have a negative effect on your business.
The reason why? This conversation with your market if not maintained correctly could adversely affect your business. If your comments and reply’s to your market’s comments are below par – then this may reflect on your business.
The key – If you are intending to implement a blog, plan first and then you will be set the reap the benefits of your efforts.