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Twitter Kills the Inbound Link & Claims Some Google Pie

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There is some talk around about how Twitter has the potential to claim some of Google’s pie in the realm of real-time search. The ability to search for information via Twitter has the distinct and differentiated advantage over Google where the information is being presented real-time and comes direct from the user. For this reason some believe that Twitter is better than Google for researching companies, products and services for real customer feedback, breaking news and live events/conference updates.

The speed at which users can post information via Twitter and for this information to be made searchable instantaneously is an advantage over the slower process Google takes to crawl and list website information. The most common tweet is a link and a small insight.  The value of this link and the insight is quickly voted on as people respond and retweet. Relevance would then be determined by the amounts of these votes, making it a human powered search with the potential to provide very fresh and valid information.

Example of search results for term 'Google translation'

Google Search results example for term ‘google translation’

Twitter search returns for term 'google translation'

Twitter search results example for term ‘google translation’

What does this mean for SEO?

Any switched on SEO practitioner will tell you all about the importance of links and its ability to impact your websites rankings. An easy way to generate a good amount of links can be achieved via blog posts. The theory goes that the tweet is the new blog post. In the past, the insight and the associated links were most favourably passed by on through blogs but as Twitter’s already impressive popularity increases, the amount of people posting on blogs will, in theory, decline. With a decline in these ‘votes’ will Google alter their algorithm to balance things out?

What does this mean for Google?

Twitter is differentiaed from Google by the potential to provide relavant and popular information through it’s millions of users. A search tool which provides information direct from a person who has purchased a particular product, viewed a film or used a service you are interested would be of interest to me, how about you?

It could simply be a matter of time before Twitter figures out a way to capatilise on this and claim search market share from Google. Ultimately, I believe it will be the users who decide the vailidity of this assumption. Either way it will be interesting to see how this play out. How will Twitter evolve in the coming year and what will happen with the potential rarefying of the inbound link and what impact will this have on the Google algorithm?

For more information on this endangered link theory, check out James Duthie’s post here.

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