Are you a business owner that relies on online e-commerce sales? Do you spend lots of money in the hope of driving large amounts of traffic to your website in the hope that a percentage of them will convert into a sale?
Many website owners in Australia are oblivious to the fact that shoppers find their websites hard to navigate through. Their websites actually make it difficult for users to purchase a product or service. Based on research and best practice principles, here are some basic e-commerce conversion rate optimisation factors you need to consider:
1. Clear call to action heading
A lot of websites still have the “Welcome to…” heading on their homepage which doesn’t explain anything about what they do or what product or service they offer. You only have 3-5 seconds to capture the user’s attention before they decide if they have found what they are looking for.
Testimonials or even quotes can be placed on the homepage or any page to add trust in your website. People tend to look for social proof as to why they should engage with your product and services. Having a short single line quote should be appropriate and should outline a benefit of the product or service being sold.
3. Call to action features or buttons
Surprisingly simple concept but often overlooked. Having a phone number or contact number increases enquiries. But from a research point of view, users tend to look from left to right, so what you should do is utilise that top right hand corner of your website – preferably a main contact number.
Many of these elements can change the conversion rate by 0.5% to 1% which doesn’t seem significant, but when you do the maths:
You will see that conversion-friendly elements makes a difference between whether your marketing budget will bring in a return on investment or not. Stay tuned for more sales conversion elements to help transform your website.
Have you seen any good landing pages in the past?