The New York Times has reported on the latest rumoured, and not so rumoured, plans from Google and Yahoo in their attempt to compete with the likes of Facebook and MySpace. The companies hope to turn their e-mail systems and personalised home page services (iGoogle and MyYahoo) into social networks. Details from Google are sketchy at best but representatives from the company have been quoted as mentioning that they see potential in making iGoogle more social.
Features for Yahoo are more prevalent with their planned changes for Yahoo’s mail system dubbed as “Inbox 2.0”.
This has several features. First, the e-mail service is made more personal because it displays messages more prominently from people who are more important to you. Yahoo is testing a method that can automatically determine the strength of your relationship to someone by how often you exchange e-mail and instant messages with him or her.
For more information check out the article on New York Times Bits blog.