There are many tools in the market, both free and paid, that allow you to do A/B testing on your website. Setting up an A/B test isn’t the hardest part though, it’s determining exactly what to test. Often business owners make the mistake of testing a colour of a button when there are other elements to test which can give more impactful results. Here is an infographic I have prepared for you to help you get started in the wonderful world of testing.
What have you been testing recently? Share some of your experiments and your website below!