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What to A/B Test!

Posted by in Conversion Optimisation

There are many tools in the market, both free and paid, that allow you to do A/B testing on your website. Setting up an A/B test isn’t the hardest part though, it’s determining exactly what to test. Often business owners make the mistake of testing a colour of a button when there are other elements to test which can give more impactful results.   Here is an infographic I have prepared for you to help you get started in the wonderful world of testing.

What have you been testing recently? Share some of your experiments and your website below!


is the head of Conversion Rate Optimisation and Design. Armed with an eye for analytics, she also has a background in graphic design which compliments the online marketing activities of E-Web Marketing perfectly - working closely with SEO, PPC and Social departments. Amy is dedicated in helping businesses increase their online trust factor and brand credibility. She often holds both private and group workshops to teach business owners how to get more sale and enquiries from their website. By breaking down the websites in details, giving demo of helpful tools and providing visual recommendations of changes to be made, business owners have achieved higher web conversion rates, more revenue and more engagement.


  1. Amy Cheng Reply

    Hi Tim,

    Thank you for sharing the article about text links and button links! It is very insightful! Do remember though that what works in one particular industry does not mean it will work 100% in yours, so it is always important to test.

    As for the articles on each of the tests, there would be a few out there as some companies put up their experiments on their blogs. I would recommend a good starting point to be to checkout abtests.com and whichtestwon.com.

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