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Yahoo Aims at a Different Route Into Mobile

Posted by in Mobile Marketing

Google’s recent announcement that it is building an open source operating system for mobile devices has been receiving a lot of attention in the press of late but Yahoo! too is scheming their own action plan. Executive vice president of Yahoo’s Connected Life division Marco Boerries is racing to lock down phone distribution deals that could deliver hundreds of millions of advertising customers before Google’s own mobile strategy ever takes wing.

Boerries believes success for Yahoo lies in focusing on mobile-advertising deals and says Yahoo has no intention of getting into software design of phones like its Silicon Valley rival Google.

Yahoo already has deals to feature a package of services like search, e-mail, and mapping on limited handsets from major phone makers, including Nokia, Motorola, Samsung Electronics, LG Electronics, and HTC–every top name except Sony Ericsson.

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