Yahoo Launches APT: Ad Display Platform

Yahoo Launches APT: Ad Display Platform

Yahoo is intending to streamline how digital ads are bought and placed across the Web with the launch of their new advertising platform; APT. It’s been under development for the last 2 years and details of the platform can be found at the official website.

APT aims to link Web site owners, advertisers and the agencies between them who sell ads. It’s an automated platform that gives advertisers a range of tools to control where ads should appear, what kind of Web surfers the ads should be shown to, and how much they are willing to pay.

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We’ve been in the digital marketing field for over 18 years and worked with hundreds of Australian (and international) businesses to grow their web presence. Specialising in SEO, search ads (PPC), social media, content marketing, email marketing and conversion rate optimisation.

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