The past few months has seen Yahoo! in a spin when Microsoft made an unsolicited bid for the company. But they are now preparing to unleash their new company-saving ad system, which is said to become a one-stop shop for selling and buying ads across the Web.
Formerly known as “Amp,” … is seen as key to helping them meet growth projections and maintain independence… It will compete with Google’s DoubleClick, the dominant player in ad-management software.
Yahoo! said its system will make it easier for publishers, advertisers and agencies to buy and sell space while avoiding the hassle of picking up the phone. And unlike DoubleClick’s, Yahoo!’s will be free.
The initial feedback has been positive, but only time will tell if this will get Yahoo! moving ahead to where it needs to be. Read more about this on New York Post