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Youngens Prefer Web to TV

Posted by in Industry News

A study recently released by DoubleClick Performics on children ages 10 to 14 who use the Internet reveals that the computer is a bigger draw than the TV set. The study found that 83 percent of Internet users in that age bracket spent an hour or more online a day, but only 68 percent spent the equivalent ammount of time watching television. The study, that found children would spend time online to research a purchase before making it, also stated that whilst 72 percent of children were members of one or more social networking sites, only 40 percent of them would ever bother to read blogs.


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