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Express CRO Tip Series #23 – FREE Mobile Wireframes

Express CRO Tip Series #23 – FREE Mobile Wireframes
Posted by in Conversion Optimisation

I was sitting on a bus to work the other day. The traffic was slow thanks to Sydney peak hour. My eyes were getting a little tired so I looked up and saw the advertisements on the buses. The printed banners displayed were from Virgin Mobile. The messaging was:

“If you’re looking up here, you’ve probably run out of data”

I had a little chuckle – how people interact with information in their daily lives has changed so much. More people look down to their mobile and it’s not surprising to anyone that most of life’s activities, from shopping for groceries to buying a gift for a wife’s birthday present, are done online.

Based on statistics collected in 2013 by Super Monitoring.

  • 91% of the world’s population have a mobile phone
  • 56% of people own a smart phone
  • 50% of mobile phone users use mobile as their primary Internet source
  • 80% of time on mobile is spent inside apps
  • 72% of tablet owners purchase online from their tablets each week
  • 85% of mobile users expect website to load faster or at least as fast as on their desktop
  • 57% of users had a problem with a mobile site, this includes  slow loading time or the website just being too difficult to navigate
  • 50% of the above traffic will not return to a website if it performs badly


Which leads to why 33% of people will leave to go to a competitors website.

So now you have the numbers, ask yourself, “Does my mobile website covers all the basics to assist mobile users?”

If not, then download our FREE five-page mobile wireframe guide to create a user-friendly (read: conversion friendly) experience:

If you have any questions about how to use the wireframe, feel free to drop a comment below.


is the head of Conversion Rate Optimisation and Design. Armed with an eye for analytics, she also has a background in graphic design which compliments the online marketing activities of E-Web Marketing perfectly - working closely with SEO, PPC and Social departments. Amy is dedicated in helping businesses increase their online trust factor and brand credibility. She often holds both private and group workshops to teach business owners how to get more sale and enquiries from their website. By breaking down the websites in details, giving demo of helpful tools and providing visual recommendations of changes to be made, business owners have achieved higher web conversion rates, more revenue and more engagement.

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