Objective

To generate quality telephone and online enquiries.

Achievements

How We Did It

E-Web helps Larsen Wedding Rings to increase the amount of qualified traffic and enquiries.

When Larsen Wedding Rings partnered with E-Web Marketing the primary goal of Lars Larsen, Owner, was to generate, online enquiries and traffic through www.larsenjewellery.com.au.

Lars was most focused on not the number of enquiries but the quality of these enquiries and return on investment (ROI). Initially the campaign was focused on online conversions, however throughout the partnership as changes to the website were implemented the focus turned to generating conversions in the form of phone calls.

Lars has always been extremely diligent in tracking the campaigns contribution to the businesses bottom line profit. Throughout the campaign Lars has conducted internal audits of the cost effectiveness of his PPC campaign, and has found the campaign to be returning a good ROI. This has led to several budget increases and continued success.

“Our PPC campaign has been a very significant part of our marketing mix and E-Web has provided an outstanding service managing our campaign. The staff at E-Web are always friendly and professional, and respond promptly to our questions and requests. Compared to other service providers we have been impressed with the degree of customisation, e.g. being able to have unique ad text for different clusters of keywords.

With monthly reports and face-to-face meetings, we have been able to work closely with E-Web to improve the campaign over time and to remain involved in the key decisions along the way. We would highly recommend E-Web to anyone who needs a competent PPC manager who has your best interests at heart”

- Lars Larsen

The Pay Per Click campaign has shown great improvements in terms of quantity and quality of qualified traffic directed to the website. Due to consistent campaign optimisation, keyword research, campaign analysis, bids strategy and ad testing E-Web Marketing have continually proven Pay-Per-Click to be a highly profitable form of online marketing.

With ongoing management, the campaign will continue to generate highly cost effective conversions for Larsen Wedding Rings.