Objective

To increase online enquiries and brochure requests.

Achievements

How We Did It

E-Web helps Orion Expedition Cruises to increase online enquiries by over 360%.

When Orion Expedition Cruises partnered with E-Web Marketing the primary goal of Matt Vince, Marketing Communications Executive, was to generate enquiries, brochure requests and traffic through www.orionexpeditions.com.

During the 12 months from May 2009 to May 2010, the Pay Per Click campaign showed great improvements in terms of quantity of qualified traffic directed to the website, as well as the amount of conversions generated. May 2009 generated 757 clicks and 6 conversions for the campaign.

Due to consistent campaign optimisation, keyword research, campaign analysis, bids strategy and ad testing E-Web raised the number of monthly clicks to 1028. Most importantly without any increase in the budget, the number of conversions increased by 367% to 22, and the cost per conversion fell from $168.44 to $45.41 for the month of May 2010.

By referring to Google Analytics, E-Web Marketing is also able to determine the level of interaction between paid visitors and the website in terms of time spent on site, bounce rate and number of pages viewed. This data allows us to generate insightful information regarding the value perceived from users when landing on the website.

“At first we were apprehensive to market Orion Expedition Cruises online as we have a niche product in expedition cruising. E-Web have created a targeted campaign to help us maximise our conversions without increasing our budget. Traffic to our website also increased immediately!”

- Matt Vince

With ongoing management, the campaign will continue to generate highly cost effective conversions for Orion Expedition Cruises.