Spit Roast Catering
To increase online enquiries.
|Cost Per Conversion||
How We Did It
WA Spit Roast quadruples their conversions from online advertising.
Since November 2008, WA Spit Roast partnered with E-Web Marketing with the desire of managing their Pay Per Click campaign. The primary goal of John Byrne, owner of the business, was to generate online leads through www.spitroastcatering.com.au/wa while restricting the cost per conversion to a maximum of $50.
During the 1.5 year relationship, the Pay Per Click campaign showed great improvements in terms leads generated and the cost per lead. The campaign received 673 clicks and 11 conversions during the first month that E-Web Marketing began to manage the campaign. With consistent campaign optimisation, Ad testing and bidding optimisation E-Web Marketing reached the objective of reducing the Cost Per Conversion to less than $50 in March 2010.
The same month the campaign received 1158 clicks and 48 conversions, which is more than 4 times the amount of conversions received during the first month.
“We are really pleased with the service at E-Web Marketing. The leads received from our website have more than quadrupled since we first started. This suggests that they don’t just set and forget but continuously work towards achieving our objectives, even after 1.5 years. We set an objective of keeping the cost per conversion to a maximum of $50 and E-Web Marketing achieved it lately. It was a tough ask in a competitive industry where the Average cost per click is close to $2, however it just goes to show that E-Web Marketing are the specialists when it comes to online advertising…”
- John Byrne
With ongoing management and customised landing pages designed by E-Web Marketing on the way, we expect WA Spit Roasts cost per conversion to drop further.