Sportsmaster Athletic International

Objective
To increase online registrations.
Achievements
| Month |
February 2008
|
June 2010
|
| Click Through Rate |
44% increase
|
|
| Cost Per Click |
15% decrease
|
|
| Conversions |
66% increase
|
|
| Average Position |
38% decrease
|
|
How We Did It
E-Web help Sportsmaster Athletic International Pty Ltd to increase monthly leads from 30 to 50 in just 3 months.
Sportsmaster Athletic International Pty Ltd partnered with E-Web Marketing to manage their Pay Per Click campaign in June 2010. The primary goal of Lee Alenaddaf, Director of International Sales, was to generate more enquiries at a lower cost through www.smai.com.au.
During the first 3 months, the Pay Per Click campaign has shown great improvements in terms of the amount of conversions generated and the cost per conversions. In the first month of the campaign 30 conversions were generated at a cost of $66.06 each. Due to consistent campaign optimisation, keyword research, campaign analysis, bids strategy and ad testing E-Web have increased the number of conversions by 160% and lowered the cost per conversion by 39%. In the third month of the campaign 50 conversions were achieved at a cost per conversion of $40.50.
“I am very happy with the results I have been achieving through the services E-Web Marketing provide for my business. I would highly recommend them to anyone looking to increase their internet presence, increase their rankings and gain real and sustainable results.
- Lee Alenaddaf – Director of International Sales
With ongoing management, the campaign will continue to generate highly cost effective conversions for Sportsmaster Athletic International Pty Ltd.