Objective

To increase online enquires.

Achievements

How We Did It

E-Web helps True Blue Migration increase monthly leads from 8 to 98.
Since May 2007, True Blue Migration partnered with E-Web Marketing with the desire of managing their Pay Per Click campaign. The primary goal of Joy Orosz, Director of the business, was to generate online enquiries through www.truebluemigration.com.

During the 3-year relationship, the Pay Per Click campaign showed great improvements in terms of quantity of qualified traffic directed to the website, as well as the amount of conversions generated. The campaign that was set up generated roughly 100 clicks and 8 conversions during the early days. Due to consistent campaign optimisation, keyword research, campaign analysis, bids strategy and ad testing E-Web raised the number of clicks and conversions by 1,125%, with October 2009 approximately 100 conversions for the month.

“For every $1 invested in Google AdWords, we are currently making $11. This outstrips other forms of marketing threefold. From the time E-Web Marketing started managing our PPC Campaign, our revenue has continued to increase, with growth of 41% in the FY 2008-2009. We have redirected marketing spent from print advertising to PPC as this is where we have seen the strongest results.”

- Joy Orosz

With ongoing management, the campaign will continue to generate highly cost effective conversions for True Blue Migration.