About Corporate Express
Corporate Express specialises in company incorporations, trusts and secretarial services. They provide corporate compliance for private and public companies that operate in a diverse range of industries.
Corporate Express relies on their website to drive sales thus creating the need to improve its site’s ranking.
Cathy Le, Corporate Express Director & IT Manager, says “We operate in a highly competitive market so improving our Google ranking was a necessity. As it stood our site didn’t rank, we were invisible. It is at this point Search Engine Optimisation (SEO) became a critical
Business Case for SEO
In a move to improve its website ranking to ultimately drive sales Corporate Express tried do-it-yourself SEO. Cathy says “I persevered for eight months to optimise our search engine ranking, mainly because I thought I could do it myself.” Cathy continues, “The results I was achieving were dismal. I even tried free downloadable software which did little to improve our website ranking.”
Leave it to the Experts
When Corporate Express was approached by SEO specialist E-Web Marketing, Cathy says they put forth a very logical and cost-effective proposition. “E-Web presented a strong results-oriented case which made good business sense.” Cathy continues, “Another thing that impressed me, we didn’t need to change the look and feel of our website which was important considering we had only recently invested in
Cathy describes, “E-Web delivered immediate results. Our Google ranking rocketed to the top three and has stayed there. In addition, we’ve enjoyed increased online sales (38.75% over a comparable period) and we’ve realised significant time saving in not trying to do SEO ourselves.”
Thus far the main benefits include:
- Increase of 38.75% in online sales when compared with sales figures pre and post E-Web.
- Consistently ranked in the top three when searched against key terms.
- Significant time savings, freeing up resources to get on with other things in the business.
- Qualified search engine referral sincreasing from 161 to 253(a 57% increase) for a comparable period pre and post SEO.
- The Corporate Express website is the second strongest
referral point for new business.
Cathy concludes, “SEO is an ongoing investment and E-Web continues to make improvements to our website. We’re continuing to realise the benefits of SEO and are enjoying the growth to our business. My only regret is not doing it sooner.”