About Fitness First
With a focus on providing affordable fitness, Fitness First offers members access to state-of-the-art gym equipment, knowledgeable staff and the latest group fitness programs in a fun environment.
Why Fitness First Needed SEO
In August 2006 Fitness First launched a new website, while overall the website had excellent functionally it was not performing well in search engines.
How E-Web was Low Cost, Low Risk
“Other agencies were asking for a high initial spend which we were not comfortable with, E-Web, on the other hand, offered a low cost, low risk entry that was more appealing. Furthermore, E-Web took the time to help us understand the process and focused on the benefits we could expect to achieve.”
How E-Web Made SEO Easy
Chris continues, “The process of working with E-Web was simple. We gave E-Web access to our web site and they reported back to us on what needed to be done.”
Expertise & Industry Knowledge is Key
Chris says, “E-Web did a report on our current site and demonstrated how SEO could improve it. The initial presentation was fascinating. Gary talked about the benefits Fitness First could expect, showed us how we could improve our website and where we were going wrong. It was a good lesson in SEO.”
Delivering Measurable Results
“We are very happy with the outcomes they have produced for Fitness First. Specifically, we’re enjoying the lowest cost of acquisition for qualified leads, we get value for money, lead generation, increased web traffic and growth in web related sales.”
The main benefits include:
- Year on year growth is approximately 30% annually.
- Website traffic increased by an average of 28,000 unique visitors per month.
- 60% increase in qualified leads.
- 80% increase in web related sales.
Worth The Investment
Chris concludes, “E-Web has given Fitness First a greater online presence and we will continue to work with them to achieve higher natural rankings.”
“Over the last six months we have found the optimum level of investment to see a good return. Since then we have consistently increased our scope of services because we can clearly see results.”