Entertainment Service Provider
Situation
Ever since the company's website was launched in 2002, it has never
been able to achieve any significant ranking in the main search
engines. Amongst the congestion of the Internet, their website was
never found via search engine.
Challenge
The company needed to make its presence on search engines so that
potential customers can locate their website. The lack of solid
search engine marketing strategy placed the company at a clear disadvantage
to their competitor.
Solution
E-Web Marketing was contacted to assist the company in formulating
comprehensive search engine marketing strategy that would increase
qualified website traffic, search engine referrals and customer
acquisition. E-Web Marketing devised a comprehensive search engine
marketing solution that was customised to the company's business
objective. E-Web Marketing conducted a website audit on the company's
existing website and studied search terms within the industry. The
research allowed E-Web Marketing to develop a search engine optimisation
strategy based on the relevant search terms. E-Web Marketing monitored
performance via ranking report and made refinements to search engine
and user query behavior.
Results
As a direct result of E-Web Marketing search engine optimisation
strategy, the company's website traffic increased by 3000% in 5
months. During this period, the sales conversion rate per visitor
also increased by 250%.
The website has since dominated the top 10 positions on various
search terms in every major search engine and directory.. The result
of the campaign allowed the company to gain significant competitive
advantage over its competitors.
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