By George Statsers

The most important seo factor is KEYWORDS. Every website has specific keywords. What are your keywords? Keywords are the words that they use to lead visitors to your site. Keywords would generally include your company name, brand name, and any other words specific to your company or product. Keywords should also reflect the mind-set of your customers, their needs and opinions, and how they would search for the products and services that you offer.

1. Keywords use in URL - It certainly doesn't hurt, and provides bolded listings on many search results which assists clickthrough rates. First word have weight, second has less weight, the third and etc. This only influences rankings where you have many sites linking to that page using the URL as the anchor text. Don’t overdo it.

2. Keyword use in Domain name – It’s recommending to have at least one or two keywords in your domain name. Also try to use keywords in sub-domains. Using a keyword in the domain name is only helpful if you separate the words with hyphens. Big speculation is that too many hyphens can harm the trust issue with the domain, so more than one or two hyphens is not recommended. A good brand name is always better than a keyword-filled domain.

3. Keywords – Header - Placing the targeted search term or phrase in the title, description and keyword tags of the web page's HTML header

* Keyword use in Title tag - the title tag must be close to beginning. Not more than 10 - 60 characters, no special characters. Separate with coma. This title tag has consistently been the most important on-page SEO factor for the past few years.

* Keyword use in Description tag - Shows theme and people use to read him. Descriptions are important. Need to be unique for each page and contain target keywords to encourage search engines to pull snippets from it. Estimate than 200 charcaters.

* Keyword use in Keyword metatag - estimate than 10 words. Every word in this tag MUST appear somewhere in the body text. If not, it can be penalized for irrelevance.No single word should appear more than twice.If not, it may be considered spam. Google purportedly no longer uses this tag, but others do.

4. Keywords - Body - Using the targeted search term in the visible, HTML text of the page. It is important to use the keyword phrase throughout the page where it makes sense. As engines get more sophisticated, it's not just the targeted keyword phrase that counts, but the mix of all the words on the page that help to determine what the page is about.

* Keyword density in body text – estimate 5% - 20% (all keywords/ total words).

* Individual keyword density – estimate 1% - 6% - (each keyword/ total words)

* Keyword use in H1, H2 and H3 - Not as important as it once was as a ranking factor, but still necessary on a well optimized page and very useful for organizing page content. May hurt your rankings if it is too well aligned with the page title and anchor text. If templating issues cause too much duplication in a large section of a website it may also lead to reduced crawling.

* Keyword use in bold or strong tags - Bolds are for markup, strong is for emphasis. Strong is treated the same as bold, italic is treated the same as emphasis. Mark keywords in BOLD, italic, strong. Bold tags are great for catching readers that scan, and getting them to spend more time on a page.

* Keyword proximity (for 2+ keywords) - Directly adjacent is best. For targeting of two word searches keep keywords close to each other.

* Keyword phrase order - The word order in the page must match word order in the query. Try to anticipate query, and match word order.

* Keyword prominence – The keyword must be early in the the tag. Can be important at top of page, in bold, in large font.

5. Keywords - Other

* Keyword in alt tags and image titles - When an image is used in place of anchor text, the alt acts as anchor text. Alt attributes for linked images do have some importance when it comes to SEO. Alt attributes on regular images are important for usability. If you use the images for links, the alt tag is as important as the anchor text. Also, image search delivers some traffic, so tag them anyway.

* Keyword in links to site pages (anchor text) - Links out anchor text use keyword?

* Age of Documents - Older pages may be perceived as more authoritative while newer pages may be more temporally relevant.

* Amount of Indexable page content - Refers to the literal quantity of visible HTML text on a page. This depends on how well the content is structured in relation to other relevant pages. Also, too much content on the page seems to still equal less stellar results. The old rule was 200 words but we feel that as few as 75-100 can now be effective, if supported by other pages.

* Document content - The document content is a huge factor in getting links, but is hard for an algorith to measure and weigh.

* Organization of document flow - Clear organization not only helps search engines understand how documents relate to each other, but also effectively distributes your link authority.

* Frequency of updates to page - More updates the better. Keep that content fresh.

Article Source: http://EzineArticles.com/?expert=George_Statsers
http://EzineArticles.com/?The-Main-SEO-Secrets&id=590671