What Search Engines Really Want

What Search Engines Really Want
By Jimmie Leonguerrero

You really only need one thing to make legitimate money online: Traffic. It's the holy grail of Internet marketing. Every online business strives to seek out that rare artifact that will bring waves of visitors to their website. One of the most popular and best portals that can deliver quality traffic, is through the search engines. These Search engines are treated like gods, being offered well optimized sites by Internet entrepreneurs everywhere, in the hopes that their site gets rewarded with high rankings in the search result pages. Some of the popular SEO(Search Engine Optimization) techniques being used today seem to work well for some, but not for others. There are some SEO strategies that could actually get you banned from the search engines. What really makes search engines happy and What do they want from us?

Through all of our efforts to use SEO to improve our ranking, we often forget why search engines exist at all. The search engine's primary and most important function is to provide the best relevant search results from every search inquiry made. The truth is, it is really in the search engine's greatest interest that nobody manipulates their ranking system by using SEO strategies so that the customers using their service are returned the best relevant search results. Obviously, this doesn't happen the way the search engine companies want them to and they really can't penalize most websites for it. Keep in mind, they will punish those sites that are utilizing deceptive SEO techniques that are being used to fool the search engines. These strategies are know as Black Hat SEO techniques, and if caught using them, you can get your site removed from the search engine indexes.

Here are a few examples of Black Hat SEO: Linkfarms(massive linking with other sites in a group where the only goal is to increase link popularity), creating web pages with duplicate content, overuse of keywords, cloaking(purposely giving search engine spiders different pages than visitors see) and hiding text from visitors that only spiders can read. These are some of the unethical methods that people are using to try to fool the search engines. A lot of these techniques can make your rankings fall and some will get you banned. Search engines don't want to be manipulated to this extent. if you are discovered using them, you will get penalized.

It's important to understand how search engines work if you want your site to rank well. Algorithms are the mathematical formulas that search engines use to figure out how to rank a web page for a particular search term. These algorithms are one of the best kept secrets in the search engine world. No one knows for sure exactly how they rank pages, and these can vary between search engine companies. What we do know is that these algorithms are always changing, especially to fight over abused SEO techniques. SEO strategies that are effective today, may not work well the next day. It's a good idea to stick to the basic fundamentals of SEO that have been time tested.

Search engines are constantly looking for methods to deliver better search results to their users. Instead of focusing on methods to trick search engines, it's much safer and more rewarding to concentrate on developing relevant content for your website. You will never get punished if you do this. Put yourself in the search engine's shoes. They want to give searchers the most relevant search results possible, so give them lots of relevant content on your site. Trickery will only get you punished, resulting in the loss of valuable traffic to your Internet business. You should focus more on consistently developing your website with quality content and stay away from dirty SEO tricks. This is the best way to the search engine's heart and it will remain that way. Good luck to you and your success!

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