An article by Ryan M Lanane

Search engine submission - along with search engine optimization are two of the most costly search terms to advertise for. Naturally there is a reason for this, it is not only a very competitve market but one where a great deal of money back be made.

I have been dealing with on-line marketing for over a decade and have dealt with more than my fair share of search engine submission services, programs, and scripts. The thing I notice over & over is that you simply have to submit to the search engines like Yahoo! and MSN by hand. When you submit to MSN you are submitting to multiple other engines as well, such as Excite. There are many sites using Yahoo! as well.

Everyone wants a quick fix and looks to the services that offer "Submission to 300,000 sites for only $29.95". The secret that none of these services reveal is they consider a single submission to Google as a submission to roughly 200,000 + sites. They can actually do this without it being considered false advertising because a loophole.

When you get listed at Google you have to remember that hundreds of thousands of sites offer Google Search to their visitors. This constitutes a seperate submission as far as the search engine submission services are concerned. Naturally this allows them to give you an inflated figure when all they are doing is auto submitting your site with a form that submits to 5 or 6 search engines for your $30.00. Doesn't sound to fair now, does it ? Once I realized this, I sure was ticked off !!

Remember this the next time you run into one of these sites promising to "BLAST YOUR SITE" to millions of visitors. The old adage 'If It's Too Good To Be True, It Probably Is" fits perfectly here. Just use common sense when you are starting your marketing campaigns and squeeze every penny out of your dollar. When there are free services offering the same thing people are trying to charge you for, the chances are you can spend a little time and get everything you would pay for - without paying a penny.

No matter what you do, do not pay any money to submit your site to the search engines. There is not a single expert out there who will tell you it is worth the money. I can't emphasize this enough. I hope I saved you some by making you realize that these services are a sham at best.

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