Flashy public relations campaigns and advertisements are fine, but today’s consumers want to know more about the company behind the marketing campaigns. They need to have confidence in the company, know it behaves ethically, and has specific expertise and qualifications that can help solve their customers’ problems.

What is happening to our business! I have only recently joined the ranks of commercial search engine optimisers having spent the last 5 years making a handsome living as a super affiliate. A wealthy investor persuaded me to bring my knowledge to the commercial world, we stuck in some cash, got a roomful of employees and NetCallidus was born in may 2005.

A web directory in it's simplest form can be thought of as a human indexed search engine. Humans can visit a directory website and make resource suggestions through an online form. A human editor will review the suggestion and add it to the directory provided it meets the submission guidelines for the directory.

The biggest mistake most people make when dealing with Internet business is that they think that once they build their web site, people will find their site and purchase their product or service. There are billions of web pages on the Internet today, for every service product. There is probably hundreds of thousands of web pages that offer that same exact product or service. So how do you stand out, how do you make a difference, how do you set yourself apart from those other hundreds and thousands of web pages?

If leveraging unique or proprietary information is one of your fundamental strategies to increase unique visitor traffic to your web based business then it is important to understand seven fundamental information perspectives you can use to give your company the edge it needs to effectively compete in the marketplace.