Being discoverable is all about being found, the more places you hang out, the more places people are going to find you. Don't hang out anywhere - hangout where your customers are. You need to be found by customers who are looking for the products and services you sell. In the article 'Easy Search Engine Optimization - Be Discoverable: Talk the Talk', I discussed the first steps a website needs to take on the journey to being discovered. I discussed mirroring the search keywords, and search terms customers use to search for your site in your sites copy. This puts you in sync because you are talking the same languauge. This article discusses the steps to take to be discovered off site, a process known by various terms such as online marketing, Search Engine Marketing or SEM.

If you do not get your keywords right your site, no matter how good it is, will not get the traffic it deserves. Take your time and get your keywords right.

If you are a website owner, then you know all too well that getting high rankings in the search engines can be quite a challenge . Keywords play a huge part in increasing your search engine ranking. You have to use specific keywords that you know your target audience will be searching for.

If you own a work at home website, then your target audience would be searching for work at home opportunities using phrases such as "work at home," "work at home jobs," or "free work from home jobs." The guide below will help your website get those higher rankings.

I'm about to give you some very useful information, but I want you to use it wisely. Let me be clear: Avoid the following techniques at all cost. Though this is not an exhaustive list by any means, it covers the major transgressions considered by all the major search engines.

Keywords are those words or phrases that your target audience will be inputting into the search engines looking for your business. In order for them to find your business and not your competitor's, you want to know how to use those keywords to maximum advantage.