Make sure that any keywords used within your title tags are also used within the content of that page. You are much less likely to get well ranked if the page contains no content that you are attempting to rank for. Google frowns upon this.

Some common ways of popularizing your web site are: Use proper keywords in your meta tags and content, Directory Submission, Posting blog-comments, Submit articles, omment on articles

We have always heard about the imminent demise of URL that are too difficult to write, save and keep in mind. Much research has not been done in this field. But the recent development in technology and the ever growing business is sure to take URL to an advanced position. Dirty URL are generally prone to hackers as the file extensions they use, disclose the fundamental technology and also expose the type of request that is being made. So, it is important to hide the architecture and still make it user friendly.

There is no such guarantee. Sometimes web sites following the basics of SEO from its inception fall way back in the rankings as compared to other web sites that do not use any search engine optimization. Of course, a search engine optimized web site has greater chance of having high rankings than ones that don't follow SEO. However, no guarantee can be given regarding achieving high ranks.

Where can you measure KPIs? Start with your website's developer. Often, there's a monitoring tool built in to your site. If you want more, go to Google Analytics, a free tool that helps collect your site's data so you can monitor your site's KPIs.