It is very important that you get quality one way links to your websites. Ever since the rise of Google this has become the dominant factor for getting good search engine rankings to a website. Basically a website with a lot of links will dominate the search engine rankings. You can do this by submitting to high quality directories like Open Directory and Yahoo. Also try to submit to the second tier ones like Gimpsy. Write articles and submit these to all the article directories. Include a link to your website in the resource box.
SEO services help in tapping the potential of your brand market and shall make sure that your website is always occupied. By being occupied it is meant that the website is always having visitors coming into the site. A well marketed and optimized website has much better chances of being able to convert traffic into leads. The greater the leads in your website the higher is the success of the website.