I personally have been doing this for over 10 years and I still don't know everything. How you get help for SEO is still a work in progress. As a matter of fact I read an article where Google received emails from companies that were "phishing" for new business. In simple terms they are a scam they say something like "Dear ABC I was on your website and noticed you are not getting top listing on Google.... Blah blah blah". Sound familiar? I would have loved to be a fly on the wall when they got that email! Below are some things to keep in mind.

In the art of optimizing a Web site and enhancing rankings as well as site popularity, link building is one good online marketing tool, as a Web site's popularity is often measured by search engines by calculating how many links are pointing towards its direction. Getting good, powerful links from established and popular Web sites can help your site rise to the top of search engines without wasting too much time waiting.

One way to get incoming links is by writing articles. Another way is by arranging 1-way links incoming. This can be by asking relevant sites to link to you (this is possible, but difficult and slow). Or it can be by joining a 3-way links setup and getting links from others into your site (easy and relatively fast).

What is the value of each backward link that is pointing to your website? I am not writing about the monetary value, I am writing about the value in terms of search engine ranking. This is an important question and the answer can help us to plan our link building campaign.

Like Cajun food, getting a small business listed on the search engines also is based on a trinity of components. These components give your search engine efforts a base to be built off of, and ensure that you'll be successful. Those are: the ease of getting listed, the effectiveness of your listing, and then finally, the level of placement.