Ranking in Google is not as hard as it is constantly made out to be. A lot of forums will beat on about how difficult this is and that you have to be aware of all the algorithm workings before you get to the top of Page 1 on Google.
You can either be a newbie or a seasoned veteran to internet marketing. Whichever category you fall into SEO will have a major impact on whether you survive online or not. You can ask anyone that is familiar with online success and they will confirm that they use principals of SEO to bring traffic to their sites. They know that traffic brings customers which will eventually increase their sales. If you also want success online, you will need to learn about SEO and how to implement it into your internet marketing.
Yes, wordpress by itself is already SEO-friendly & it can get you ranked high on search engines for targeted keywords.
When wordpress was new, all you had to do was install it on your domain & you get instant SEO, or instant search engine traffic.
Search engine optimization is something you are going to need if you want to be successful with an online business. It is one of the best forms of website promotion available. There are so many businesses online, that you have to have a superior ranking with a search engine in order to get customers in your virtual door. To do that, your search engine optimization has to be perfect. Without it, the other guy will be getting all the business.