Anyone who has ever even heard the phrase 'search engine optimisation' will have experienced, largely through countless spam emails, adverts promising you the number 1 spot on 10 major search engines (we're not even convinced there are 10 major search engines) within a month or two. It's nonsense, and the scam here is that you're often top for search terms that no one will ever search for, but I digress: The adverts indicate that the desirable number 1 spot in Google is all important for your online marketing, but is that really true?

Webmasters have different choices for creating web page. Generally they avoid some important points while creating a web page to make it attractive or eye-catching to its users and in this way they create web page that are not search engine friendly and it becomes difficult for these pages to get index on the search engines. And if the pages are not search engine friendly and not indexed then no one can reach them to view or read and in this way creating a web page having good content becomes useless. In this article you can find some important tips which can help to improve your web-page to make it search engine friendly as well as user friendly to make it easily accessible to its users:

Learn the real secrets to getting your pages listed in the number 1 spot on major search engines. We all want to be on the #1 page and listed with all the major search engines. Keywords are the bread and butter to your online success, but gathering a large number of keywords and then dumping them into your site will not work.

Learn the techniques used to attract the search engines to your website! It is widely thought that the major search engines change their search algorithms often. They do this because they know that people are always looking for ways to beat the system.

Search Engine Optimization (SEO) efforts should be targeted towards high search engine ranking for your keywords, but you have to make sure your content is worth looking at. There is no reason to be number one on Google if your content is poor. In addition, you have to be careful not to overuse the keywords or the spider will consider your effort like spam, and you could penalize your site or get it banned from Google search. (I have thought about making a site with a PR of 2 or 3 just to get it banned - see how long it would take.)