The purpose of a website is to communicate with people. You may be selling things, promoting a company or an organization or just wanting to spread the word about you and what you like. So, having visitors to your site is the central task about web activity, and more usual than not this is the main problem webmasters face these days.

There are theories that the big search engines will turn to pay per click (PPC) model, so the search engine optimization (SEO) industry has no future. Indeed, the SEO profession will change drastically within a few years, but the cause won't be the PPC model.

Search Engine - These are great tools that helps people to search information, web site, images etc on the World Wide Web. Major commercial Search Engines are Google, Yahoo, MSN, AOL & Askjeeves. Majority of the traffic to each web siets driven by these search engines. Stats says - Google drives (37.30%), Yahoo (27.70%), MSN (15.80%), AOL (9.60%), Askjeeves (6%) and others (1.6%) respectively.

A Google Sitemap ("GS" for short) enable Google's GoogleBot spider to easily know what to index on your website. It is basically a text file that lists the web addresses of all the pages on your website. When Google's GoogleBot spider reads this list, it then knows about all those webpages that are specified in the GS. Two different formats are supported: text sitemaps and XML sitemaps. Both formats contain the addresses of all the webpages on your website. The XML version contains additional information about each webpage such as its last modification date and approximately how often it is updated.

There's a lot of amazing SEO power built into WordPress. Unfortunately it doesn't all come by default, and you might not know what's best when it comes to templates and options.