Article from SEO Company
All SEO tactics used to get your site successfully crawled and positioned in the major search engines evolve with the technology used to render websites, but the basic fundamentals stay the same. There are three major aspects to SEO that you should be sure to concentrate on when optimizing your website - keywords, links, and graphics. Use this checklist to ensure that your site will achieve the highest possible search engine rankings :
SEO - 3 Most Important Aspects
By Christin
e Abbate
All SEO tactics used to get your site successfully crawled and positioned in the major search engines evolve with the technology used to render websites, but the basic fundamentals stay the same. There are three major aspects to SEO that you should be sure to concentrate on when optimizing your website - keywords, links, and graphics. Use this checklist to ensure that your site will achieve the highest possible search engine rankings :
Keywords
1. Make sure the keywords that you are
targeting are relevant to your website's content.
2. Keywords should be phrases that are commonly used in the
search engines. There is no point in having your website
optimized with search words or phrases that search engine users
are not going to search with.
3. The titles of your pages should start with your keywords.
4. The content of your pages should be full of your keywords and
other related information.
5. All tags on your website should be optimized with your
targeted keywords.
6. Be sure that your keywords are included in your website's
filenames.
Links
1. External links are extremely important in
search engine optimization. First, make sure that your site is
listed in DMOZ also known as the Open Directory Project. DMOZ
provides many of the search engine results for the most popular
search engines, including Google.
2. Your website should be listed in human edited online
directories.
3. It is essential you make sure that your website has a sitemap
with text links.
4. Avoid linking with anyone who asks - focus on linking with
websites that have a page rank as high as yours or better. Also,
link with websites that relate to yours or are complimentary to
yours. For example, if you have a fashion-related website, link
with other fashion, accessory, or beauty websites.
Graphics
1. Make sure that your website uses CSS
(Cascading Style Sheets). What this does is completely separate
the code that is used to "layout" the web site from the content
(Keywords etc) of your website. What happens is the Search Engine
Spiders are able to completely ignore the formatting code. This
makes the search engine spider find your content / keywords etc
right away without the possibility of getting caught in bad code
or having to sift through unnecessary code in order to find your
keywords / content etc.
2. The graphics that are on your website should also have
descriptive and keyword rich alternative attributes that are
useful for visitors.
Using these three aspects of Search Engine Optimization will surely help your website get ranked faster.
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