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In July 2005, Google introduced minimum bids for keywords based on their Quality Score. And since then there have been further improvements; the inclusion of landing page quality and landing page load time as factors in Google’s Quality Score.

In the coming weeks, Google is set to unleash further improvements to Quality Score based on feedback from advertisers:

Quality Score will now be more accurate because it will be calculated at the time of each search query

Keywords will no longer be marked ‘inactive for search’

‘First page bid’ will replace ‘minimum bid’ in your account

What does each of these changes mean to your PPC campaign?
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The past few months has seen Yahoo! in a spin when Microsoft made an unsolicited bid for the company. But they are now preparing to unleash their new company-saving ad system, which is said to become a one-stop shop for selling and buying ads across the Web.

Formerly known as “Amp,” … is seen as key to helping them meet growth projections and maintain independence… It will compete with Google’s DoubleClick, the dominant player in ad-management software.

Yahoo! said its system will make it easier for publishers, advertisers and agencies to buy and sell space while avoiding the hassle of picking up the phone. And unlike DoubleClick’s, Yahoo!’s will be free.

The initial feedback has been positive, but only time will tell if this will get Yahoo! moving ahead to where it needs to be. Read more about this on New York Post

Google has hinted that it will soon be increasing its DoubleClick integration; technology it had paid billions for.

 Among the planned additions are frequency capping, frequency reporting, and view-through conversion measurement capabilities. None of the enhancements is available yet, and none will be for “a few months,” according to a Google spokesperson. Still, it’s clear the firm aims to ensure advertisers, publishers, and company observers that it’s working at incorporating DoubleClick into its ad operation.

More details of when the features will be provided will be available in the coming months. Google expects all of the additional features to boost ad quality. For more information, check out ClickZ

Some friends in America have noticed that Google has recently been testing a new search layout that allows users of the search engine to modify how the results appear on their screen. Options include the ability to see longer text excerpts, dates, places and even images. There’s even the choice to limit Google search results to fresh pages only (created in the last month) without using the “Advanced Search Page”.

If or when this change will occur is still unknown, along if it will be applied to Google Australia and across other countries. It’s also interesting to note that the Sponsored Links are no where to be seen. You can read more about this development at Digital Inspiration.

Google has added a new feature to their keyword suggestion tool where advertisers can now find out roughly how many users a searching for a key term. This is a significant update because it gives advertisers hard data to work with when managing their search engine marketing campaigns.

 This is a good move for Google, considering Yahoo had recently ceased the Overture keyword suggestion tool.

For more info on the keyword suggestion tool, check out Google’s extensive guide.

As posted by Stephen Shankland, Google are preparing to overhaul the iGoogle interface to integrate ads under iGoogle’s “canvas view”. This opens the window for the canvas view to be monetized with ads. Not everyone will be able to advertise on this new arena, and certain types of ads will not be allowed. Which type of ads are unknown at this time.

“Ads will be limited to the canvas view only and certain types of ads will not be allowed. Developers are free to use any ad provider,” said iGoogle senior product manager Jessica Ewing in a statement. To maintain the best user experience, we plan on surveying users to determine how ads impact user satisfaction. Poor user ratings and reviews may impact a gadget’s viral features, ranking, and directory listing.

Worried about accidentally clicking on an ad? Don’t worry, Google will be taking measures to ensure that ads are not inadvertently clicked on by not allowing ads to appear in the home view (small gadget view) as the space is limited. The possible revenue generate on iGoogle ads will be interesting to see, as the users of iGoogle are much more aware of sponsored ads than a typical Google user.

Yahoo! has announced the launch of its new web crawler, Yahoo! Slurp 3.0. This new crawler is very similar to its previous kin, but is slightly changed to include a few new elements.
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Yahoo! have stated that they wish to begin a ‘limited’ test of Google’s Adsense for search services over the coming couple of weeks. The test is said to be on no more than 3% of Yahoo!’s search to ensure it is restricted.

Considering that the trial will last a couple of weeks, it will give Yahoo! a full week to consider its possible alternatives before the April 26th 2008 deadline for the Microsoft merger.

Microsoft are reported to be re-considering their bid for Yahoo! due to changed market conditions and apparent signs of weakness in the core business offering of Yahoo!.
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A company called Vivaty, a start-up in Menlo Park, California, has created a 3D virtual chat room that users can add to their social networking profile pages.

The release of this function is part of a progressive move that is seeing many more hours spent on programs such as Facebook and MySpace.
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