SEARCH ENGINE OPTIMISATION SEO COMPANY

In July 2005, Google introduced minimum bids for keywords based on their Quality Score. And since then there have been further improvements; the inclusion of landing page quality and landing page load time as factors in Google’s Quality Score.

In the coming weeks, Google is set to unleash further improvements to Quality Score based on feedback from advertisers:

Quality Score will now be more accurate because it will be calculated at the time of each search query

Keywords will no longer be marked ‘inactive for search’

‘First page bid’ will replace ‘minimum bid’ in your account

What does each of these changes mean to your PPC campaign?
(more…)

The past few months has seen Yahoo! in a spin when Microsoft made an unsolicited bid for the company. But they are now preparing to unleash their new company-saving ad system, which is said to become a one-stop shop for selling and buying ads across the Web.

Formerly known as “Amp,” … is seen as key to helping them meet growth projections and maintain independence… It will compete with Google’s DoubleClick, the dominant player in ad-management software.

Yahoo! said its system will make it easier for publishers, advertisers and agencies to buy and sell space while avoiding the hassle of picking up the phone. And unlike DoubleClick’s, Yahoo!’s will be free.

The initial feedback has been positive, but only time will tell if this will get Yahoo! moving ahead to where it needs to be. Read more about this on New York Post

Google has added a new feature to their keyword suggestion tool where advertisers can now find out roughly how many users a searching for a key term. This is a significant update because it gives advertisers hard data to work with when managing their search engine marketing campaigns.

 This is a good move for Google, considering Yahoo had recently ceased the Overture keyword suggestion tool.

For more info on the keyword suggestion tool, check out Google’s extensive guide.

As posted by Stephen Shankland, Google are preparing to overhaul the iGoogle interface to integrate ads under iGoogle’s “canvas view”. This opens the window for the canvas view to be monetized with ads. Not everyone will be able to advertise on this new arena, and certain types of ads will not be allowed. Which type of ads are unknown at this time.

“Ads will be limited to the canvas view only and certain types of ads will not be allowed. Developers are free to use any ad provider,” said iGoogle senior product manager Jessica Ewing in a statement. To maintain the best user experience, we plan on surveying users to determine how ads impact user satisfaction. Poor user ratings and reviews may impact a gadget’s viral features, ranking, and directory listing.

Worried about accidentally clicking on an ad? Don’t worry, Google will be taking measures to ensure that ads are not inadvertently clicked on by not allowing ads to appear in the home view (small gadget view) as the space is limited. The possible revenue generate on iGoogle ads will be interesting to see, as the users of iGoogle are much more aware of sponsored ads than a typical Google user.

Google has been beta testing Google TV Ads since last June and has now officially opened up to all U.S. AdWords advertisers. To celebrate and promote the launch, Google has said that for a limited time they will cover the cost of creating the Ads up to the sum of $2000. This seems like a pittance, however by way of the Google Ad Creation Marketplace - a directory listing professionals and businesses that provide Ad creation services - Google says Ads can be put together for as little as $100-$1000. Of course the $2000 kicked in by Google only applied if you use the marketplace to source ad creators. (more…)

I came across a great little clip from YouTube in a post on Exposedseo.com in which a rapstar in the making by the name of Poetic Prophet raps about  the basics of starting a PPC campaign.  Very entertaining and educational also - check it out below;

In the past, Google have used Quality Score to determine which ads are more relevant for the searcher by surveying not only the way the ad is written but the kind of content found on the landing pages.

(more…)

E-Web Marketing had the pleasure of attending Google’s Geek Night last week and learnt some new up and coming ‘mash-up’ projects that Google will be testing and very soon implementing.
(more…)