According to Google’s Official Mobile Blog:

Results are formatted to be neatly displayed on the mobile screen, so there’s no need to scroll side to side. Local search results now include easier-to-press “Get Directions” and click-to-call links. Maps are shown by default in the case of a single listing or accessible by the “Show map” link for multiple listings. For those of you wanting to access the classic desktop search results format, it’s only a click away, with the “Classic” link near the bottom of each page.

Although these additions are a welcome boon for owners of one of the most amazing pieces of technology currently out there, it is Google’s direction that interests the team here at E-Web Marketing more. Although Google is directly competing in the smart phone market, is is willing to make sure that its product is in the best possible condition for people using a different phone. Will this generous stance continue into the future when competition may become more fierce? Only time will tell.

For more information on Google’s Official Mobile Blog, click here

That simple act, multiplied across millions of keyboards in homes around the country, has given rise to a new early warning system for fast-spreading flu outbreaks, called Google Flu Trends.

In early February, for example, the C.D.C. reported that the flu cases had recently spiked in the mid-Atlantic states. But Google says its search data show a spike in queries about flu symptoms two weeks before that report was released. Its new service at google.org/flutrends analyzes those searches as they come in, creating graphs and maps of the country that, ideally, will show where the flu is spreading.

Check out Google Flu Trends for yourself here.

What does this mean for users? It means that Google search will now power the Sensis web search (if you can’t beat them…… ) and display Google text-based ads. Not only that, Google will also be the backend for all of Sensis partners, such as Big Pond. And Sensis scratches Google’s back by handing over its Yellow business directory data, probably Australia’s largest repository, so that Google Maps starts to become a whole lot more relevant. We are assuming anyway.

The Technology fast 50 program ranks the 50 fastest-growing Australian technology companies, public or private, based on percentage revenue growth.  It is part of the global Technology Fast 500 program run in parallel throughout the various participating countries.

E-Web Marketing has experienced more than 100% growth year on year for the past 4 years, with staff and client numbers themselves doubling yearly also. We attribute our growth to the quality of our services, the passion and commitment to excellence from our team members, and the loyalty and support of our growing client base. We are proud to boast strong client retention and the clients who were with us from day one are still with us today. Now delivering quality results to over 400 clients, E-Web is set to continue our strong growth and forge forward for the years ahead. Gary and I, along with the rest of the team are excited about what the future holds for our company and the industry as a whole.

The winners will soon be announced, but we are happy just to be finalists for such a fantastic award.

Verecom Australia have been liaising with E-Web Marketing since early 2008 to develop successful online solutions for many businesses. During this time, E-Web marketing has been helping Verecom’s clients online marketing tremendously to boost their business sales. We are now pleased to announce that Verecom Australia have joined our group of E-Web Authorised Partners.

As a professional web design company, Verecom specialises in customised Web Design and development, graphic design as well as web programming including database driven CMS for E-Commerce websites. Their client portfolio consists of a range of web-based solutions developed for businesses ranging from small to medium businesses to large multi-national corporations.

By partnering with E-Web Marketing to supply SEO services for thier new and existing clients, Verecom Australia will continue to help many Australian businesses to achieve the online sale targets, increase their client website(s) performance and strengthen clients’ brand image.  Please visit www.verecom.com.au for Verecom’s products and services or feel free to contact them for further enquiries.

The team at E-Web would like to welcome John Jang and his team at Verecom aboard and we look forward to working closely with them to help grow our mutual client’s businesses online.

With this business advertising deal that has just been announced with Google and Sensis, it will allow the data from the Yellow listings to now be accessible on Google Maps.

What we have found recently with a lot of Google Maps Search results is that there appears to be quite a few “spammy” type listings, with businesses employing less than ethical means to flood those results. Seeing now that Yellow will be providing data, it should improve the trust-worthiness of the results. Businesses now that have duplicate listings, but with only one authentic location, might be able to be called out, as the Yellow data might show that another business already is claiming that location.

It would be great to see both Google and Sensis combat the abuse of the Maps service with this new data share agreement.

… the use of botnets to perpetrate click fraud continues to rise, reaching almost 28 percent of all fraudulent or invalid clicks, up from 25.2 percent in the second quarter. This is a very concerning trend, according to Cuthbert.

A botnet is a network of computers that have been secretly compromised by malicious hackers who use them for a variety of tasks, such as sending spam and, in this case, perpetrating click fraud.

More stats on the status of click fraud can be found here.

Previously when you wanted to target United States, you had to either select the entire market - both the U.S. and Canada - or individually select each of the 50 states. Now you have the ability to pinpoint your market!

… some advertisers need even more focus, especially in more populous regions. Yahoo! now lets you zoom in on targeted cities and, in a beta feature, ZIP codes as well.

… you can use the pulldown to select your target area by Entire Market, Country, State/Province, DMA , City or ZIP code. A map will provide a visual of the areas you are selecting.

To narrow your scope further, try our ZIP code feature, currently in beta. First, select ZIP/Postal Code from the pulldown. From here you may type in the ZIP codes of the areas you want to serve, and use the Search button to confirm where the ZIP codes you’ve selected are located. You can also use the dynamic map to zoom in and out and find more ZIP codes within your area if you don’t know them all offhand.

This feature has been long needed and I would imagine many PPC managers will be happy with the addition. More info can be found here.