Yahoo and Adobe plan PPC Ads for PDFs
Friday, November 30th, 2007In, what I think to be, an excellent development, CNET reports that Yahoo and Adobe have teamed up to bring pay-per-click adverts to Adobe’s Portable Document Format so that publishers can serve up ads contextually relevant to the content inside PDFs distributed on Web sites and over e-mail. To be honest I am surprised it’s Yahoo and not Google making a move like this. (more…)










