As you may already know, site speed has officially been considered a ranking factor by Google for more than a year. We’ve discussed the importance of the site speed in our previous blogs: “Why is page speed important?” and “Is page speed a ranking factor“. Why is Google pushing site speed as a ranking factor, even including a site speed report in Google Analytics? The answer is pretty obvious – because visitors have a better user experience when browsing the website with a faster page speed. Businesses stand to benefit from fast sites as well: Amazon recently revealed that they lost 1% of revenue (estimated $54.3 million per day in 1st quarter of 2009 ) for every 100ms delay in page load time.
E-Web’s digital marketing specialists have researched various ways of improving site speed for our clients. We have experimented with enabling server-side gzip compression, setting up browser caching, and optimising scripts and images, among many other techniques. However, just as the legendary Donald Knuth said, “Premature optimization (manual optimisation) is the root of all evil.” So our focus turned to finding ways of implementing the process of speeding up websites automatically, so we can work smarter not harder.
We found a solution in Yottaa, a company established in 2009 that focuses on web performace assessment and monitoring. More specifically, the solution was their new service, Yottaa Site Speed Optimizer, which targets small sites who can’t afford the cost of hiring professional optimisation services. Without installing any code or software to the website, Yottaa offers an easy set up process and a flexible monthly fee. The cost is calculated based on various factors and starts from only $29 per month. On average, Yottaa Site Speed Optimizer improves a website’s page load time by 50%!
You must be wondering how this service works. Similar to the mechanism of Amazon Silk but not limited only to tablets, Yottaa will use its own distributed network to process your website’s traffic, optimise the content, then deliver it to the visitors by the nodes nearest to them. Basically the whole process will be done in Yottaa’s cloud automatically, which is perfect for small sites and webmasters who are not familiar with the techiques of website optimisation.
You might think the service is similar to traditional Content Delivery Network, but Yottaa actually offers many features that are more advanced and helpful than those in most CDNs:
Feeling excited? Just follow our steps and take the 14-day free trial to see if it fits you. We’ve already signed up for the trial and we’ll provide our feedback on this service further in the future.