In a world where free website traffic is getting harder to find, buying Search Engine Marketing (SEM) clicks is a scalable, targeted and measurable alternative. Our team strives to build your campaign objectives based upon your desired outcome.
It’s possible that a prospective customer will choose to visit your website up to five times, before committing to buy. Consumers are less inclined to make a direct response on their first visit, because of their desire for social proof. Many advertisers are surprised to discover just how often their converted traffic begins as a click on a paid Ad – it’s more than they expect!
Focusing solely on conversion rates and cost-per-acquisition could be misleading. Flexible remarketing options can serve to bolster the conversion rate of any campaigns.
Our Google AdWords professionals can assist with review, setup and optimisation options – whether your existing AdWords account is in need of care, or you have a brand new website in need of qualified traffic.
SEM is a great way to generate measurable digital outcomes.
Gone are the days of gleaning a direct response from a first-time visitor to your website! Recent online buying trends* suggest that a prospect may now visit your website up to five times before committing to buy or enquire. Remarketing allows you to keep your brand in front of a prospect who has previously visited your website.
A picture says a thousand words and a Google Shopping campaign includes an eye-catching thumbnail image, short description and price for the product. (It is a prerequisite that purchases can be made directly from your website to be eligible.)
The Google Display network (GDN) positions your Ads on other websites which are considered to be within the context of the searcher’s original intent. The targeting options are many (including keywords and placements) and the GDN displays Ads when your prospect is in a relaxed browsing mode. Ads on Youtube can be served via the GDN.
Google Analytics (GA) is your one-stop platform which consolidates all your traffic sources into a single, digestible view of data. Google AdWords can be integrated with GA, along with other powerful Google applications, such as Google Merchant Centre (integral to your Shopping campaigns.)