Can you remember the last time you visited a website and got frustrated because it was difficult to use? Maybe the text was too small, there were too many menu options, or you had to pinch the screen to use the navigation buttons on your smartphone. All of those annoying memories are down to poor user experience (UX). If your website is confusing or hard to...
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Recent Apple updates give users more online privacy, by automatically blocking data-sharing with app developers. Companies that use or sell data for advertising must now ask Apple users for permission to collect their data, if that individual has installed the latest software. This gives the consumer more control over what happens to their non-identifying information. Wonderful, right? Probably not for small business owners. This could actually hurt their sales. If...
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[vc_row][vc_column][vc_column_text]Web design is at the heart of marketing strategy. Your website is the first interaction with your business for most customers looking to find out more about your products and services, check your opening hours, or make a purchase. Your website design directly impacts how potential customers perceive your business and make purchasing decisions. If your website doesn’t look good, is hard to use, or fails...
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[vc_row][vc_column][vc_column_text]Conversions make or break your eCommerce store. It doesn’t matter how much traffic you drive to your website. If your visitors don’t complete the checkout process, your business is doomed to fail. Cart abandonment is a problem that plagues every eCommerce store owner. Around 79% of all eCommerce shopping carts are abandoned. For every 100 customers that add an item to their cart, 79 won’t make...
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This article explains why it’s a good time to build your online presence, and how to do that cost-effectively...
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This is an incredibly tough time for us all. Business owners are struggling to stay afloat and pay their employees; on top of feeling anxious about the health of their loved ones and community. It’s overwhelming, with so much falling outside our control. But this doesn’t have to mean the end of your business. After speaking with clients and industry leaders, I’ve come up with seven steps that managers...
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Until recently, artificial intelligence, data-driven marketing and voice search engine optimisation were considered to be ambitious concepts bordering on the ridiculous. Today, these innovative digital marketing trends are among the top priorities for most business owners. Gone are the days when businesses would fish for customers by finding the right fishing spots. On the internet, knowing where to fish was about targeting ideal prospects by running...
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Are you struggling to attract more consumers to your business in this competitive digital realm? It costs nothing to analyse your marketing campaign to see what works or holds you back. Most managers don’t bother, but this is the best way to promote your brand and boost profits in the new financial year. ---- No doubt you agree: It’s hard to appeal to consumers who are distracted...
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Many organisations struggle to grow because they’re recycling online strategies that no longer connect with tech-savvy users. Do you fall into this trap? It’s vital that you examine your approach, to make sure it adapts to the rapidly evolving digital sphere. Taking steps that put you on the same path as your audience is the best way to attract loyal consumers. Business owners want their website...
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