This is an incredibly tough time for us all. Business owners are struggling to stay afloat and pay their employees; on top of feeling anxious about the health of their loved ones and community. It’s overwhelming, with so much falling outside our control. But this doesn’t have to mean the end of your business. After speaking with clients and industry leaders, I’ve come up with seven steps that managers...
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Until recently, artificial intelligence, data-driven marketing and voice search engine optimisation were considered to be ambitious concepts bordering on the ridiculous. Today, these innovative digital marketing trends are among the top priorities for most business owners. Gone are the days when businesses would fish for customers by finding the right fishing spots. On the internet, knowing where to fish was about targeting ideal prospects by running...
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Are you struggling to attract more consumers to your business in this competitive digital realm? It costs nothing to analyse your marketing campaign to see what works or holds you back. Most managers don’t bother, but this is the best way to promote your brand and boost profits in the new financial year. ---- No doubt you agree: It’s hard to appeal to consumers who are distracted...
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Many organisations struggle to grow because they’re recycling online strategies that no longer connect with tech-savvy users. Do you fall into this trap? It’s vital that you examine your approach, to make sure it adapts to the rapidly evolving digital sphere. Taking steps that put you on the same path as your audience is the best way to attract loyal consumers. Business owners want their website...
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Many managers waste their resources on stale marketing strategies that no longer work. Take advantage of this quiet period to review your performance over the year. Are you spending money on digital campaigns that yield average results? It’s time to adopt a multi-channel approach that brings loyal customers to your business in droves in 2019. Summer is here. We’ve finally entered that time of year when businesses...
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It’s human nature to care about what others around us are doing, whether we admit it or not. This is particularly true for paid search and AdWords. In this post, I’ll show you how to: Find out who your AdWords competitors are. Estimate their budget. Understand their device strategy. Spot a Trend over time. Find who your competitors are in AdWords The first step is to pull the auction...
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PayPal is one of the most successful payment processors today. It is available in 202 countries with 203 Million active users. There are 770,793 websites currently accepting payments with PayPal, and this number is growing day by day. PayPal has remarkable founders and employees, who succeeded in different spheres later in life. Chad Hurley, Steve Chen, Jawed Karim, the former employees of PayPal founded YouTube, Reid...
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If you are like many business owners, trying to get your mind around link building tactics can leave you thinking, "Perhaps it's better to not do anything at all!". You may have come across many deceptive practices referred to in the SEO industry as "black hat". You may even have received dozens of e-mails or calls from overseas companies promising to buy you hundreds and...
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The power of independent reviews There’s no doubt that consumers are becoming more savvy, as they increasingly turn to online reviews to determine if they should engage with a particular service. More than 70 percent of websites feature testimonials from satisfied people, but less than half of these businesses bother to monitor online reviews found on independent websites - where they can have the greatest impact (for...
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