CNET News.com reports that movie rental chain Blockbuster is in talks with all the major mobile phone makers about partnerships aimed at making it easier for consumers to watch movies on the go. “We’re talking with virtually all of the major manufacturers about the opportunity to provide greater mobility and convenience,” Chief Executive James Keyes said on Tuesday.
Blockbuster is looking for new ways to expand its business as consumers, including himself, have an increasing number of entertainment options besides renting movies at the store. “The challenge is how do I make this convenient for everybody,” the CEO said.
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