SEO

Originality wins hands down when generating leads and driving business revenue. But, before you start thinking about the promotion or distribution of your creative assets, there’s a lot to learn about video content creation as a marketer. Video + content = two peas in a pod A recent study from Ascend2  revealed that 60 percent of respondents cited content creation as the most effective tactic for inbound marketing....

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I recently did a short webinar presentation on Google Penguin 3.0 and the impact it can have on businesses. Fortunately I was able to record it for later sharing - now! Here's the description of the webinar and the video itself below. Enjoy! Each year, Google changes its search algorithm hundreds of times. While many of these changes are minor and somewhat un-noticeable to the untrained eye,...

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In addition to providing SEO benefits, a well-executed site migration delivers rewards in terms of user experience and conversions. In this article, I will explain the two major considerations when it comes to migrating a large website or even merging several large websites together into one new site: how to structure the new site and how to properly create a redirection map between the old...

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Could many SEO’s be missing the point? Is it possible that there is a grand irony hanging out somewhere in the SEO landscape? A game of chess When I was a teenager, I used to enjoy playing chess as part of the high school chess club. One day a more experienced chess player challenged me to a match. In order to make it “more fair”, he explained to...

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We all know what a landing page is from PPC advertising right? A landing page is a webpage that targets a particular idea or product and you drive qualified traffic to it, and BOOM -- money arrives in your bank account! Landing pages are built for conversion. They contain some kind of compelling argument and content, laid out in a visually appealing way that leads users to purchase something....

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The topic of  SEO is an eternal cause for buzz and discussion -  something you read about SEO two or three years ago may not be valid today. SEO strategies evolve quickly, are highly mercurial, and are often complex. You need only venture to blogs and forums to view the variety of endless discussions, research, opinions, and trends. The word “SEO” itself has evolved too,...

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If you are a seasoned marketer or looking to improve your SEO skills, using advanced search parameters is one way to improve speed and efficiency in your reporting. What are search parameters? Search parameters are strings of words or symbols that provide instructions for the Google search engine to perform specific  functions. Whether it is to return PDF files or to find websites related to your own,...

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If you know me, or any E-Webber in general, you know there is nothing we love more than an excuse to dress up. This month we're holding an 80's dress up party, just because we can. This "just because" attitude has seen me rocking into work as a go-go dancer, Michael Jackson and very scrawny looking Rambo. And it dawned on me that there is...

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Website content is a common afterthought for many website launches. It is not uncommon for website launches to focus on design and functionality, with Lorem Ipsum text filling in the space for copy until just before a site goes live. Design and functionality are important, but what about the copy to compel your audience to do business with you? In a traditional bricks and mortar...

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