SEO

Foreword: I write this post, not as a marketer, but as the owner of my own personal website. With Penguin and Panda hitting websites hard in 2012, many marketers looked at other linking strategies to build up their inbound marketing. Unfortunately, many marketers are still shooting themselves in the foot by adopting new tactics with their old SEO strategies in mind. How so? Let's take a look...

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In my last post on "How Search Engines Work", I covered the difference between Googlebot crawling and indexing your website and why it matters for SEO. If you're familiar with that post or with the general workings search bots in general, you will already know that the bots need to be notified about accessible pathways to your website. This may be via links, sitemaps, robot.txt...

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We've done a little "Go Go Gadget!" investigating to expose the top 8 myths of SEO that some shady providers will use to sell their services. It is so important to know about these as they will help you see those red flags that you might otherwise miss. Read on to learn how to prevent your valuable marketing dollars from going to waste.   So here they are,...

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Whether you’re online looking for a surfboard, a lawyer, a holiday or an elephant, the first thing you do is type a few words into the search engine that best describe what you’re searching for, right? These words are known as keywords. Keywords can be a single-word term such as ‘holiday’ or they can be phrases with multiple words such as ‘cheap holiday paris’. Based...

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In the past 2 years, SEO has undergone some of the biggest changes in its relatively short history, thanks to Google's  infamous zoo animals Panda and Penguin. Tactics have dramatically shifted from the days of on-page optimisation, to link building, to content marketing, to relationship building - the list goes on and on. With so many buzzwords and new concepts being thrown about, is it any...

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Anyone who works in the SEO industry gets questioned more than a few times on what they do for a living. Explaining what we do to someone not in the know, or who isn't that tech savvy, can sometimes be difficult. I've been put in this "So, what do you do, exactly?" situation many times. At first, I found it quite awkward to answer the question,...

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The lead up to the US presidential elections is an exciting time for online marketers. We watch the sheer intensity of each presidential candidates' campaign and marvel at the carnage. And of course, we also look at what these campaigns are doing that could be applied to our own industries. With the campaigning over for another four years, here are some of my key takeaways for...

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For those not familiar with the Mozilla Firefox web browser or its ridiculous amount of add-ons, it's a very powerful browser that, with the right plugins, can be one of the best tools in your SEO arsenal. Many of the SEO folks I know have switched to Chrome completely, claiming that can do everything SEO-related via Google's browser. While that's fine, I personally prefer to leave Chrome...

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