SEO

It’s been nearly a week since PubCon, and it's time to review all the cool stuff we learned. This is definitely not a comprehensive list of everything that happened at PubCon, as I can only be in one place at a time while exciting things might be happening in the next room. Nonetheless, here's the 6 biggest SEO-related takeaways I got from attending this excellent...

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There are literally millions of searches happening online everyday. With the rise in popularity of mobile phones and faster wireless speeds, this number is steadily rising. In 2011 75% of consumers said they used the internet to search for a local business. Impressive stats, right? Backed up in my personal experience by the fact that I've had a lot of people ask me what to do...

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Search Quality Highlights are back, with a strong focus on quality, relevance, auto complete and local search. Local search was an expected avenue of focus as previous Google Inside Search highlights honed in on mobile search results. Search Quality Highlights - August 1 & 2. LTS/ #83709. [project “Other Ranking Components”] Is your business location based? The LTS change works to improve the results for users who are looking for...

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Last night I received an email from the "Google Authorship Program" with a subject line of "Welcome to Google Authorship!". The email went on to tell me that I've established "Authorship" and should expect to see my photo next to search results. Screenshot below: [caption id="attachment_12265" align="aligncenter" width="676"] Thanks Google! Great to know :)[/caption] This email was a bit of a surprise as I've had authorship set up...

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Google has today announced yet another update to its ever growing Webmaster Tools suite, which will now provide more detailed site error information for webmasters. This information is designed to help you diagnose different errors in your website and understand how to fix them. As written on Google's official blog: For example, if your site suffers from server connectivity problems, your server may simply be misconfigured; then...

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Earlier this month, Google's Inside Search blog announced the latest search quality highlights for the months of June and July. This announcement highlighted 86 changes over the two month period which ranged from improving live sports results to improving results of the sunset and sunrise times. Chances are, these features won't help you at all in the day to day running of your business! So...

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It can be quite time consuming to analyse everything inside Webmaster Tools and prioritise the data by importance. For this reason, Google has started rolling out alerts for Webmaster Tools data such as crawl errors to save webmasters time. As of today, Google has announced another new feature to Webmaster Tools that reports on sudden spikes or drops in impressions and clicks on your pages. Many webmasters look...

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What a week in the world of Webmaster Tools! After recently posting an article on a new WMT feature called "Index Status" earlier this week, Google has since announced another feature they've just added called "Structured Data". With the emerging popularity of structured mark-up, it was only a matter of time before Google released a tool that would help webmasters understand and check this data and today...

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Webmasters worldwide have been waking up* to fresh warnings from Google. These messages report that Google has detected unnatural links pointing to their websites.  The messages can be shocking, particularly to anyone whose business and livelihood depends on Google search traffic. After all, angering the great beast can mean a one-way ride to Davy Jones’ online locker, right? First Things First - DON'T PANIC! The answer, as it...

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