Social Media Marketing

In March, Facebook released the 'reply' feature for Facebook pages, enabling page admins and moderators to reply with more ease to their fans. This feature provides the most benefits to pages with a high volume of fans that actively participate on page content. To enable this feature, simply visit the Facebook page (to which you have some level of access to) and click "Turn on Replies",...

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Facebook Advertising is a great platform to introduce new Fans to your business fan page, but don't you wish you could get fans without having to pay for them? Here are some quick tips for you to try on your page to help you grow your fans organically online. 1. Include Tag and Share Prompts One of the ways to increase the reach and virality of your posts is to...

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This week Google Developers announced the release of Google+ Sign-In, their equivalent of Facebook Connect. Like Facebook Connect, Google+ Sign-In allows users with existing Google accounts to log in with their profiles to interact with your website. For example, you might want to choose to have people connecting Google+ with your website to allow users to: Share content to their networks Log in to make a purchase Log...

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Facebook Marketing unveiled a new Text policy for Ad Images in News Feed on their Facebook page last week, revealing an even tighter limit to communicate brand messages. According to the social network, ads and sponsored stories must now be comprised of no more than 20% text. In early 2012, text copy was reduced from 135 characters to 90 characters of body copy and 25 characters...

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The Internet is a marketer's dream come true. 79% of Australian homes have access to the Internet (according to the latest information from the ABS) and over 11 million Australians are on Facebook. Today I'm going to show you how to find and promote to your target market on Facebook in 7 simple steps, using Facebook's advertising platform (you can find it here). Before we get started,...

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You may have heard that the fastest growing social media phenomenon, Pinterest, has recently released a new feature – Secret Boards. Secret boards are a pinner’s fantasy, and they’ve been a long time coming. So, what are secret boards? As the name suggests, secret boards are well, secret. You can use secret boards to plan a special event, work on a project or keep track of gifts and...

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Just like Google, Facebook likes to keep us on our toes. The gurus behind the big blue ‘F’ are constantly changing the appearance of the social media hub, its overall usability and most recently, the EdgeRank algorithm that determines what posts are displayed and how high they appear in our news feeds. While previously posts from pages you liked would appear in your news feed,...

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Blogging is a bit like going to the gym – we know we should be doing it, but somehow we're always putting it off and resolving that we'll start next week. Or we'll give it a go for a week or two then get distracted by other things, telling ourselves that it wasn't worth it anyway. Of course, deep down we know this isn't true. Blogging is a way to update...

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LinkedIn and Twitter have adopted the Facebook approach and given companies the ability to attach a header image on company pages/profiles. The update to the page designs give the opprtunity for companies to further brand themselves against other pages without the constraints of a social platforms interface. If you're not sure where to begin, knowing how to add your header image is a good start! Adding...

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Twitter at first can appear to be another portal for information overload. You do the right thing and begin to follow 100 of your respected peers and influencers, only to find the conversation fast-paced and hard to keep up with. So how do you know when do you step in? How can you effectively manage your posts? To help you out, I've reviewed five of the...

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