Social Media Marketing

Instagram is a photo sharing mobile application which enables users to upload images, edit them using a variety of photo filters and share them to Twitter, Facebook, Flickr, Foursquare, Tumblr and other Instagram users. Before you start thinking that this is just a fad for teens, foodies and cat lovers, top brands have also been quick to jump on the Instagram bandwagon to effectively target...

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Having a website for your company is a standard business decision, and not far behind is the requirement for a social network presence. While many companies have created a Facebook Page, they do so without a clear strategy and end up investing resources on a platform that doesn't work towards any strong goals. If this has already got you thinking, "Is this me?", then a) -...

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Facebook is a powerful marketing tool because it allows you to create a community of potential buyers and lead a conversation. However, many businesses limit their definition of Facebook success to the number of fans/Likes their page has. But is that really the best way to look at it? Although a high number of Likes can add credibility to a business, quality is more relevant than...

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Remember the day when Facebook rolled out customized URLs for all of its users? Ever wished that Google would follow suit and allow you to personalise your Google+ URL? Well, the day has finally come! Google has officially introduced vanity URLs for Google+ pages. Don’t go rushing to customize your own Google+ URL, though – these vanity URLs have only been rolled out for a select...

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You’re most likely already aware of the individual importance of both SEO and also social media in any marketing strategy. But do you know how these two strategies work together to create the ultimate SEO campaign? Last year Google started placing a greater emphasis on social media, especially its own Google+ after the launch of Google Search Plus Your World. Even the Facebook/Bing partnership has fueled...

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Does your online identity scream "Hire Me" or "Do Business With Me"? In this digital age, employers and customers now have the freedom to search for you in search engines and social networking websites to scope out your 'personal brand' before they decide to further their relationship with you. With the surge of social media, you can now intentionally influence that "Brand Called You". The way...

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It has been over three months since Facebook rolled out Timeline as mandatory. Timeline presented a drastic change for the world's largest social network: Facebook users were forced to adapt to the new layout, and  businesses had to learn how to utilise the updated platform to generate new leads, engage with current fans and increase sales. Timeline has introduced many new features to Facebook, including...

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This week we've noticed changes in the information made available on LinkedIn company pages - a sign of the increased use of this social platform for B2B and B2C marketing? Changes to the Overview Page The side panel has been upgraded to provide further statistical insights regarding the percentage of increases/decreases of followers, as well as incorporated page statistics based on weekly figures rather than the previous...

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With social media being the latest in a line of game-changing trends, it was only ever a matter of time before competitions made their entrance into this dynamic environment. You’d think that running a competition via social media would be straightforward and relatively inexpensive. Allow me to assure you that you’re unbelievably wrong. I’d liken social media to a game of snakes and ladders, with constant...

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It's been a few months since the the first time Pinterest's exponential traffic growth started to gain media attention and prompted thousands of businesses to jump in to this new social platform. Pinterest has shown itself to be an excellent channel for raising brand awareness and even a decent channel for driving website traffic. However, it's not exactly an e-commerce dream. Pinterest is for looking at and sharing...

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