Social Media Marketing

Since its launch in September 2011, Pinterest has become one of the fastest growing social media platforms, and it has even garnered more traffic than Google+, YouTube and LinkedIn combined. Currently more than 100 brands have active accounts. With figures like that there's no denying Pinterest has taken off, but it shouldn’t be assumed that Pinterest is right for every business and brand. First, let’s take a...

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When Facebook first released its Timeline layout in late 2011, people had mixed reactions, particularly with regard to its usability.  However, several studies have claimed that the Facebook Timeline is a great tool for building a business’ brand as it emphasises more interesting content and is more interactive than previous Facebook layouts. A recent report released by Simple Usability has been able to identify exactly...

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What if I told you that you’re wasting your precious time on half the social media platforms you’re currently using? While social media has become one of the biggest touch-points between brands and their customers, far too often you find companies jumping head-first into the social pool, only to realise they had no idea just how deep it actually was. As any lifeguard will tell...

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Since 2010, social media has been having a huge impact with how people find information online. We began realising that in many cases, it's better to ask for recommendations from friends and family through social networks like Facebook instead of going straight to search engines. After all, we know the people in our social networks, but we don't know the authors of most of the...

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Have you invested time and resources into social media only to find out that your sales have not shown any improvement? Perhaps you're looking at your social tracking data and are unable to correlate your Facebook likes to money through the door? Whatever the case, here's why it's time to focus less on social media data and more on how to get social media growing...

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In case you haven't heard, the Facebook Timeline is becoming mandatory for all business Pages by the end of this month. The Timeline layout puts stronger emphasis on personalisation via the Milestones feature, and encourages businesses to make their pages more engaging through posting visually rich content. Let's look at some of the major differences between the traditional Facebook layout and the Timeline layout, so you'll...

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Publishing guest posts on domains other than your own is a great way to connect with industry influencers and attract highly qualified visitors to your website. To get the most out of guest posting, you'd ideally want to publish your content to a top tier blog that already has an established audience. Where do I find blogs that will accept my guest post? The first step is...

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There is a common misconception that social media only belongs to the realm of major consumer products and services. Many business owners don't see the benefits of getting social online or are stumped at how to get their campaigns off the ground. What if I have a boring product/service? That 'What if' is the  mindset that will hold your business back from achieving an effective social presence....

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Now that we’ve dispelled all rumours regarding social media’s inability to add value, let’s cover something more advanced. Integration. Social media is everywhere, linked to everything, and constantly shifting the marketing landscape. But Google’s latest innovation, “Search Plus Your World”, has turned social media into air...

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