Social Media Marketing

What is the most popular search engine? What is the best Thai restaurant in the Lower North Shore? What is Facebook Questions? Are these the types of questions you would normally type into the Google search engine? You would probably say yes. Let me ask you now - how often are you browsing around on Facebook? Finding out what others are doing in their spare time (or time they have...

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Over the past few years there has been a gigantic surge in social media - mainly text-based. Then it was social media coupled with checking-in, which was still text-based but with the novelty of locations. Now we are seeing an influx in the number of photo-sharing applications due mainly to the higher quality of cameras that consumers are now holding in their hands. What is...

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Public holidays are usually associated with time off work, relaxation and spending time with our loved ones. The spaces between business and holidays have in the past been well defined: when we close our business doors on a public holiday, all customer interaction immediately ceases. But as we all know, you can’t close the door on the internet, and certainly not on social media networking sites...

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Facebook's invention of the 'Like' button has been very popular. Everyone likes to tell people what they like, and recommend things to their friends. If you've ever had a friend tell you about this amazing website, and then spent hours trying to find it yourself, you may appreciate Google's latest effort at social media. The search engine giant has this week announced their '+1' , (pronouced as 'plus one') button, Google's version...

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Facebook has been rolling out different facets of its own e-commerce system, starting with Credits just over a year ago. Facebook Credits is the system that enables users to transfer real world cash, into credits that will allow them to ‘purchase’ items for online games played on Facebook. Beyond generating another revenue stream, the major benefit of Credits to Facebook is that it gathers data in...

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If you're into the whole social media thing then I'm sure you will know that Facebook marketing is a key medium. With over 500 million users, it is definitely something you can leverage off and maximise upon if done correctly. Below are some tips that were put together by Altimeter Group, gathered from 34 sources. 1. Set Community Expectations Firstly, brands must clearly convey expectations so that...

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More often than not there is now a need to ensure that your online community following is rewarded, acknowledged, and to an extent 'controlled' so that you can effectively manage your online persona. Here are some handy hints as posted on Mashable.com 1. Identify Business Objectives If you fail to plan, you plan to fail. Same with your business, your online strategy should have goals and objectives that...

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