Video Marketing

I have recently watched a number of videos that describe the change in dynamics happening on the internet. Many of these have stated that regular search is in decline, but other forms of online marketing are on the rise. One of these is video marketing, or YouTube optimisation.  For those of you who don't know, YouTube is the second most popular search engine IN THE WORLD! And by...

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“Skippable” ads are being introduced by YouTube later in the year. This new format will enable users to skip the pre-roll ads that are included within the video, whilst advertisers won’t be charged a cent for skipped ads.  According to Google’s senior product manager, Baljeet Singh. YouTube began studying skippable ads late last year. “We’ve been playing around with it for the last three quarters and...

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Since Google Inc. bought out the free video-sharing site YouTube in 2006, the company behind the world’s most popular search engine has been trying to break even on its US $1.65 billion investment. This was always going to be a long-term strategy, as Google’s amazingly lucrative business model is based around offering free and valuable services. Gmail, the online atlas Places, and most recently the social...

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An article on The New York Times, ‘Known Faces are Displacing the Amateurs in Online Videos’, talked about it how it is becoming more prevalent for celebrities to participate in various online ‘Web Series’, mostly in the form of small video clips sponsoring various products and services. Using a famous face who represents the qualities of a company's promoted products/services has the benefit of keeping advertising fun and interesting...

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In the ever evolving and increasingly technical and complex world of SEO a new factor is coming out to play a bigger role in the race for search engine traffic. "Blended" search results are increasingly prominent and are taking up valuable search result real estate and moving traditional search results further down the page. Here in lies the opportunity for poorly ranking sites to be...

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In the coming weeks, Australian advertisers will be able to conveniently drive more viewers to their YouTube videos with the use of their AdWords account. Known as Promoted Videos, it was launched as a search advertising program on YouTube so that you could promote your video to users. But in the past year it has expanded to a level where Google will now make it...

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Interesting data came out of out a of a leading research company, Comscore recently, and the results showed that over 25.3 billion videos were viewed by US internet users. Given that about 161 million U.S. Internet users watched online videos during the month of August 2009, not only is this that largest ever recorded audience, but also the highest average number of videos viewed per...

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When watching TV, how often do you flick through the ads - just waiting for your favourite TV program to come back. I hardly think I'm alone in doing this, because let's face it, it's just plain annoying. The time has now come for these types of ads to infiltrate the online world - and David Payne is leading the way, hoping to alter not only the...

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A post on the Inside AdSense blog has announced the latest in what truly is becoming a "list" of initiatives by the search giant's various arms, legs and appendages to be axed. As you may know, we frequently review our products and features to ensure their effectiveness. After reviewing our AdSense video units feature, which allows you to show YouTube content and ads on your pages,...

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Video Kills the Radio Star Google decides to cut their costs, redistributing advertising funds from radio broadcasting to television and online video sharing. In 2006 Google focused on distributing advertising funds on broadcast radio, spending a considerable amount of money on its acquisition of a radio sales network Demark Broadcasting, the purchase however was unsuccessful. Radio advertising was shown to be a less popular and a less...

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