Video Marketing

In another of the recent efforts at increasing revenue from the site, Google's YouTube has announced on both the official Google blog and the official YouTube blog the debut of click-to-buy options on videos. When you view a YouTube video with a great soundtrack, you often see comments from YouTube users asking about the name of the song and where they can download it. Or when...

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YouTube has begun experimenting with a different angle on post-roll adverts. As we posted a while back, videos that have adverts enabled currently have optional overlay videos that would pause the clip you are watching and play an advert video before taking you back to the place where you left off - a feature that was only kicked in if a user clicked a button...

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We previously posted on Google's plans to distribute original content using their content network, starting with a deal struck with Seth MacFarlane, creator of Family Guy, to distribute a serious of short cartoon clips titles "Seth MacFarlane's Cavalcade of Cartoon Comedy". ReadWriteWeb reports that the first series of these cartoons has now launched and can also be viewed on YouTube on a special channel. This series...

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As reported on Google's official Mobile Blog, the company has started trialing ads for the mobile version of YouTube. You may have noticed that we started running a test of display ads on select pages of the YouTube mobile site in the U.S. and Japan. This is our first step in testing mobile advertising for YouTube -- it will give you a new way to interact...

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Microsoft has signed a deal with an up and coming start-up YuMe. The company specialises in serving in-video adverts and the deal with Microsoft will see them serving ads to online videos across Microsoft-owned web sites. The deal is another step by Microsoft in their quest to gain a bigger piece of the lucrative online advertising pie. YuMe is the first dedicated video advertising network and...

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Google has for this month launched a new version of Google Video that they had announced late April. Most of the key features have been redesigned, including the home page, the play page, and the landing frame for third-party videos. They now offer three different ways to view search results: by list, in a grid, and TV-style. Users can toggle between these views by clicking...

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Yahoo! has released two new advertising formats for online video as well as announcing plans to offer overlay ads thanks to their recent acquisition of Maven Networks for US$160 million. One of the new formats includes a clickable ad that displays a semi-transparent message on top of the video when a user moves their mouse over the area.  The text, which is available either before of...

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In a few days, Google will be launching a new advertising technology that will allow publishers the ability to incorporate text ads into online videos, a move that will see video creation and distribution become profitable for people who create the content. This move has been marked as one of Google's most ambitious product launches to date, as it will effectively generate more revenue for sites...

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A report issued by the Pew Internet & American Life Project has shown that just under half the respondents said they have visited video websites such as YouTube. The figure, at 48% is up from 33% at the same time last yeah, which is a growth of 45%. "The dramatic growth in the population using video-sharing sites is tied at least in part to the popularity...

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